Email
marketing
on autopilot.
The list is growing, but nobody buys? We build you newsletters, automation flows and a technical foundation that gets your emails into the inbox instead of spam. For B2B companies in Stuttgart and the region.
Your problem.
Our plan.
Silence after sign-up?
Welcome flow: right after signing up, attention is at its highest. An automated sequence uses exactly that moment.
Newsletters whenever there's time?
A fixed structure and a fixed rhythm: subject line, preheader, a real sender and a clear call to action.
Emails land in spam?
Deliverability: SPF, DKIM and DMARC set up properly, the list cleaned, sender reputation kept in view.
Only watching the open rate?
Metrics that count: clicks, replies and conversions.
Newsletters
with a system.
For B2B companies that collect contacts but do too little with them: the list grows, the newsletter goes out whenever there's time, and whoever signs up hears nothing for a while.
We build email marketing that belongs to you: your contacts are yours, no algorithm can take them away. That includes a newsletter with a fixed structure, automated sequences such as the welcome flow and a technical foundation that gets your emails into the inbox instead of spam.
How a newsletter has to be structured to get read is shown in Newsletter structure that actually gets read (German).
In B2B sales, opens and replies are more than metrics: they show which account is warming up right now. With GTM engineering they feed into the account temperature.
What you get
- Strategy, target group and the right tools
- List building with lead magnets and opt-in forms
- A newsletter with a fixed structure and a fixed rhythm
- Welcome flow and further automation flows
- SPF, DKIM, DMARC and list hygiene
- Reporting on clicks, replies and conversions
From list
to enquiry.
Strategy
Goals, target group and the right tools. No blind mass mailing.
Setup
Lists, lead magnets, opt-in forms and the technical foundation for the inbox.
Automation
Welcome flow and further sequences that send automatically at the right time.
Optimization
A/B tests and reporting on clicks, replies and conversions instead of just opens.
Frequently asked
questions.
Under German law, advertising emails require prior express consent under § 7(2) no. 2 UWG (Act against Unfair Competition) – in B2B too. Without consent it's only possible with your own customers under the conditions of § 7(3) UWG. That's why we build email marketing on consent and existing customers, not on bought lists. Not legal advice – if in doubt, have it checked by a lawyer. The key points: Cold email in B2B (German).
Usually the technical authentication via SPF, DKIM and DMARC is missing, the sender reputation is damaged or the list contains outdated addresses. All three can be checked and fixed; more on this in Deliverability (German).
Since Apple's Mail Privacy Protection (iOS 15, 2021) the open rate as an absolute value hardly means anything any more. Click rate, reply rate and conversion are more reliable: Email KPIs that really count (German).
The biggest lever is usually the welcome flow, because attention is at its highest right after signing up. Multi-step flows, on the other hand, often cost more effort than they measurably bring below a few hundred active contacts – then the time is better invested in building the list.
Read up first?
In our knowledge section we explain, without sales pressure, how email marketing works in B2B: Email marketing: the full overview (German).
Check first.
Then flows.
30 minutes, free and without a sales pitch: we look at your list, your newsletter and your deliverability and tell you where the biggest lever is.
Taco date or video call • Free • No strings attached