How you can know who will buy tomorrow
GTM engineering
for B2B SaaS.
T.A.C.O.OS is our signal engine on your CRM. It watches every target account for tech changes, new hires and market moves, scores how hot each one is, and tells your team who to contact this week and why. That is account-based marketing (ABM) for SaaS companies with a small, fixed target market. We are the agency behind it: we build the engine and run it for you.
Hot this week
Sample data · synced 12 min. ago
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Example Software Ltd Hot
Moving to Google Vertex AI · 3 pricing page visits
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Sample Cloud GmbH Hot
Hiring a “Head of RevOps”
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Placeholder Commerce Warm
Opening a new office
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Demo Analytics Ltd Cold
Champion left · was hot 34 days ago
Fictional companies · this is the list in your CRM
Why account-based marketing
Your market
has an end.
Lead marketing assumes a market without limits: more contacts in, more customers out. In B2B SaaS you know your possible customers by name. It is a few hundred companies, and if you burn one with a generic sequence, it will not come back soon.
Every square is a company that could buy from you. Most of them are not in the market right now. A few warm up, fewer turn hot, and that changes every week. Send everyone the same email and you hit the hot accounts by chance and burn the rest.
Two ways into the same market
Account-based marketing:
timing, not spray and pray.
Lead funnel
More contacts, one sequence
- As many addresses as possible, the same email for all
- What counts is who replies
- Whoever does not reply is burned for months
Account-based
Fixed list, right moment
- A few hundred companies, each with a name and a buying committee
- What counts is which account warms up
- You reach out to whoever is showing a signal
Account-based marketing asks a different question:
Which account is due now, and who decides there?
T.A.C.O.OS answers it for your team every week.
Hard facts. No slides.
From our project work with a B2B SaaS company with a small, fixed target market.
We do not share the name, but we show you the engine in the demo.
- Open rate on first emails sent on a signal
- 35%
- Sync with your CRM data
- Real-time
- More accounts in the pipeline after 1 month
- +20%
Everything runs in your CRM. The engine writes temperature, signal and next step back to where your team already works.
Show me this on my market →GTM engineering · the solution
GTM engineering
that runs in your CRM.
GTM engineering builds the systems sales and marketing use to find, score and reach their target accounts at the right moment. Ours is called T.A.C.O.OS, and the name says what it does:
-
Targeting
The right companies: target accounts in tiers and the buying committee per account.
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Automation
Collects signals, scores the temperature, reminds your team. No lists by hand.
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Conversion
A signal becomes a conversation: one next step, with a reason.
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Optimization
Learns which signals lead to closed deals for you, and gets sharper.
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Operating System
Runs on your CRM, where your team already works.
How the signal engine works → What is GTM engineering? Definition, tasks and how it differs →
Method · heat score
How the
heat score works.
Every target account gets a temperature: hot, warm or cold. The temperature is a probability: it shows which accounts are worth a conversation right now. The engine combines five kinds of signals:
- Your own activity, such as replies, meetings, deals and website visits (with consent only)
- Tech changes, such as a move to a new platform or AI model, or software in the stack reaching end of life
- New roles in sales, RevOps or customer success
- Market moves, for example expanding into a new country or a new line of business
- Job changes, when your contact leaves or a fan starts somewhere new
Without new signals an account cools down again. We set the weights for your market and adjust them in operation to whatever leads to deals for you.
Signals
CRM Website Emails Tech stack Market & PRSignal engine
T.A.C.O.OS
For your team
Fictional companies · how your team sees the list
How the engine works, at a glance →What the engine does for you · Use cases
It never forgets
an account.
The engine watches every account, every day. Your team decides, the engine makes sure nothing slips.
New business
Spot opportunities
Who is looking, before they ask.
Demand at a glance
A temperature per account from every signal.
Daily list with a next step
Every morning: who is due and why.
Route new leads instantly
Every lead goes to the right person.
Re-engagement
Keep accounts warm
No good account quietly disappears.
Reminders before accounts cool
When the temperature drops, you get a reason.
Wake up sleeping accounts
New signals bring old leads back.
Win back lost deals
New leadership or funding? Follow up.
Pipeline
Protect deals
See risks while you can still act.
Spot job changes instantly
Find successors, follow your fans.
Gaps in the buying committee
Which roles are missing per account.
Deal risks, early
Silence shows up before the forecast.
Customers
Grow customers
Revenue already sitting in your CRM.
Spot upsell moments
New sites, teams or funding.
See churn risk early
Less contact stands out in time.
Renewals with lead time
Contract ends on the list in time.
Team
Steer better
One system instead of five tools and gut feeling.
A briefing before every call
Contacts, signals, buying committee at a glance.
Marketing on warm accounts
Campaigns go to accounts that are warming up.
Learns what brings deals
Signals are re-weighted by results.
Swipe or click for more use cases
Everything runs in your CRM. Alerts, tasks and lists land where your team already works.
Which use cases fit us? →Signal library by industry
Signals that matter
in your market.
Our focus is B2B SaaS. Every industry has its own buying signals, though, and the engine brings a library for your market, for example these signals:
B2B SaaS & tech
- A move to a new platform or a new AI model
- Hiring for sales, RevOps or customer success
- Repeat visits to pricing and integration pages
IT services & MSPs
- Target account falls under new rules such as NIS2
- End-of-life software versions in the tech stack
Agencies & consultancies
- New head of marketing or e‑commerce
- Switching shop system or website platform
Manufacturing & suppliers
- Exhibitor and visitor lists from trade fairs
- Public tenders in your trade
Another B2B industry? You need a CRM, a sales team and deals where timing pays off.
How reliable are buying signals? → All articles in GTM knowledge →
The road to the engine · Process
Four stages
to a signal engine.
From the fixed-price entry to operation: after setup the engine keeps running on your CRM and gets more accurate every month.
-
Fixed price · 1–2 weeks
CRM Check & clean-up
Duplicates, job changers and required fields cleaned up, with a data quality score before and after.
About the CRM Check → -
Setup
Target accounts & tiering
Ideal customer profile, accounts in tiers 1 to 3 and a buying committee per account.
-
Setup
Signal engine
Hot, warm or cold per account from emails, calls, meetings, deals and website visits.
The engine → -
Monthly
Outreach & operation
Outreach by signal and role, a weekly account review, data upkeep and reporting.
What it costs
Hire, rent
or have it run.
- CRM Check
- €3,000excl. VAT, fixed price, 1–2 weeks
- Setup
- €5,000–10,000excl. VAT, one-off: target accounts, tiering, data quality and signal engine
- Operation
- €3,500–6,000excl. VAT per month, at least 6 months
The range depends on the number of target accounts, your CRM and the signals. You get the exact offer together with the result of the CRM Check.
| Criterion | Hire a GTM engineer | Clay freelancer | HubSpot scoring or intent tool | TACOBITE |
|---|---|---|---|---|
| Ready to go | After hiring and onboarding | Right away, but from scratch every time | Right away, your team builds and maintains the rules | Engine runs, configured for you |
| When the person leaves | The know-how leaves too | Workflows belong to the freelancer | Rules stay, often nobody maintains them | System and data stay in your CRM |
| Account temperature with history | Has to be built | Rarely | Mostly per contact or from website data | Included |
| Channels chosen by EU and UK law | Depends on the person | Often a US playbook | Not part of the tool | Standard |
| Cost | Salary plus tools | Hourly rate per workflow | Monthly licence, the work stays with you | Fixed-price entry, then monthly |
The entry point
CRM Check
at a fixed price.
Duplicates, job changers, companies without a tier: in one to two weeks you know where your CRM stands and which accounts are waiting. Whether you continue with us, you decide with the results on the table.
€3,000 excl. VAT · fixed price
For one CRM with up to 20,000 records. Larger? Then we send you a quote up front.
Book a 20-min demo → All about the CRM Check →- Data quality score for your CRM, before and after
- Clean-up done: duplicates, job changers, required fields
- Top issues sorted by effort and impact
- A first list of accounts already showing signals today
Not ready for a call yet? The sample report shows a complete CRM Check with fictional data: score, duplicates, gaps in the buying committee and the accounts showing signals today. No form. See the sample report →
Built by someone
who has done sales.
Founder & GTM engineer
Hola, I’m Gabor.
Developer and seller
Full-stack developer, then software sales. HubSpot certified in Sales Software.
The engine already runs
Built for a B2B SaaS company and running there every day.
Marketing and sales from one team
Website, LinkedIn, email and SEO/GEO deliver the signals. Agency experience in 7 industries.
You talk to the person who builds it
I build your setup myself and stay your contact. Data, fields and tiers stay in your CRM, and there is no tool subscription through us.
Before you ask
Questions from
decision makers.
The entry point is the CRM Check: €3,000 excl. VAT, fixed price, one to two weeks, for one CRM with up to 20,000 records. Setup costs €5,000 to €10,000 excl. VAT once, operation €3,500 to €6,000 excl. VAT per month with a minimum term of six months. How the CRM Check works
GTM engineering is building the systems sales and marketing use to find, score and reach their target accounts at the right time: data, automation and AI on top of the CRM instead of manual work and gut feeling. A GTM engineer connects CRM, website, email and external signals so everyone in sales knows which account to work today and why. TACOBITE builds these systems as a signal engine on your existing CRM and runs it for you. What is GTM engineering? Definition, tasks and how it differs
A kickoff, access to your CRM and then 30 minutes per week for the account review. We take care of the data and the engine.
Any CRM with an API. HubSpot is already connected; other CRMs such as Pipedrive or Salesforce we connect during setup. In the CRM Check we find out which data your API provides.
Your CRM stores activities. The engine scores them per account, combines them with website visits and external signals and turns them into a daily list with a next step. It writes results back into your CRM, and your team keeps working there.
HubSpot scoring mainly rates what happens inside HubSpot: forms, emails, website visits. The engine adds external signals such as tech changes, job postings, job changes and market moves, and scores per account instead of per contact. It writes the result back into HubSpot, so your existing scoring can stay.
At its core, yes. Account-based marketing means sales and marketing focus on a fixed list of target accounts instead of as many leads as possible. The engine provides the foundation: target accounts in tiers, a buying committee per account and signals for when an account is ready. It works with fewer than 1,000 target accounts and without a dedicated ABM platform.
We plan the channels according to the law in each target country, because the rules differ from country to country. In Germany, for example, cold email is only allowed with consent, even in B2B (§ 7 UWG), and we only analyse website visitors with consent. For the work in your CRM we sign a data processing agreement (DPA).
Cleaned data, fields and tiers stay in your CRM. There is no tool subscription through us that you would need to cancel.
No slides.
Real signals.
Bring your CRM problem: in 20 minutes we show you the engine and what the list would look like in your CRM. On video, or over tacos in Fellbach, on us.
Free • No obligation • Directly with Gabor, who builds your engine