How the
engine works.
Your market has an end. The engine makes sure your team wastes no account: signals in, temperature out, next step.
Musterwerk Software
Sample data
Signals in
Temperature out
Next step
Why account-based marketing
Your market
has an end.
Lead marketing assumes a market without limits: more contacts in, more customers out. In B2B SaaS you know your possible customers by name. It is a few hundred companies, and every one of them counts.
Every square is a company that could buy from you. Most of them are not in the market right now. A few warm up, fewer turn hot, and that changes every week. Send everyone the same email and you hit the hot accounts by chance and burn the rest.
Two ways into the same market
Spray and pray burns.
Timing opens doors.
Lead funnel
More contacts, one sequence
- As many addresses as possible, the same email for all
- What counts is who replies
- Whoever does not reply is burned for months
Account-based
Fixed list, right moment
- A few hundred companies, each with a name and a buying committee
- What counts is which account warms up
- You reach out to whoever is showing a signal
Account-based marketing asks a different question: Which account is due now, and who decides there? T.A.C.O.OS answers it for your team every week.
One account, three weeks
Cold
turns hot.
-
Week 1
ColdQuiet for a long time. The engine keeps the account in view.
-
Week 2
WarmA new tool in the stack, someone reads your pricing page.
-
Week 3
HotThe CTO replies. Next step: propose a meeting.
Fictional example · Musterwerk Software GmbH
At a glance
From signal
to next step.
Signals
CRM Website Emails Tech stack Market & PRSignal engine
T.A.C.O.OS
For your team
Fictional companies · how your team sees the list
See it
live?
In 20 minutes we show you the running engine and which signals exist in your market. On video or over tacos in Fellbach.
Video call or taco date • Free • No obligation